Audience Research and Expectations

http://www.surveymonkey.com/s/9LYNNQT

Along with this surveymonkey website, we also conducted several questionnaires that we gave out to our peer group, who were also the target audience for our video. With a range of results that came back, we took on board what many thought would be a signature object for the band, which turned out to be the printed t-shirt. This idea that fashion is often associated with certain people has recently become very popular with examples including Justin Bieber, who is heavily associated with purple hoodies and of course, Lady Gaga who had no set fashion style but often wears very exaggerated, flamboyant pieces that contribute to her popularity. These also allow for many people to use her in other media texts, so if you saw someone wearing a meat dress, you would instantly associate this with Lady Gaga and therefore shows how successful intertextuality can be.
Our audience also told us that they would rather see more of the band itself rather than actors who had no association with the real music. This concept, of the band being involved in the actual video, is a typical convention of the indie genre. This adds to the overall simplicity of indie music videos and, as the target audience is mainly youth, many indie videos do not show that they have used lots of money. As the audience themselves will not have a substantial amount of money, the bands try to stay as simple as possible in order to reflect reality.
We decided that the narrative should remain simple, with one obvious meaning, however, as with most music videos it could not be too obvious or else the audience would not go back and watch it. This simple narrative concept is also shown in many other indie videos as there is no reason to confuse the audience with an on going story that they will then lose interest in. Most videos are about love, the troubles of life or relationships. With a lyric in 'Oh Me Oh My' being 'Groundhog day goes round', we decided to base our video on the idea that however bad your life has become, you can always turn it back round for the better. This simple message tells our audience what the video means and does not show it in a long winded narrative.

Target Audience: 15-25 year old males