Still Frame Analysis by George

The Kooks - Naive

1. Opening Shot: Shot one shows the main character being introduced to the viewer by walking downstairs from his flat. The shot is slow paced, this increases the tension for the viewer. The opening shots slow build up helps to imply to the viewer that the song will be slow paced and that will help the viewer to determine whether they want to listen on.

2. Characters Being Introduced: Luke Pritchard(lead vocals/guitar) is the first and only member of the band to be introduced. He is first shown to the viewer walking alone downstairs of his flat, this shown with slow paced close-ups of the members face shows to the audience that the character is vulnerable, weak and susceptible.

3. Artist's Performance: Luke Pritchards performance in this music video was very impressive. He is very relaxed and always in character throughout the video. The main thing for me that made him stand out was his vulnerability shown throughout. Another reason why I felt that Luke was very impressive was due to the fact that he always makes eye-contact with the camera this help create a relationship and connect with the viewer and makes them want to view more of the music video. Lukes rhythm when walking to the beat is also very impressive, for example, shown in screenshot 2.

4. Setting/Location: In this music video they use urban locations such as, a flat, kitchen area and concert arena. This is shown in all screenshots. From the video being set in urban dark areas this would show to users that Luke(main character) is alone and vulnerable. The whole video is set in dark urban areas, i feel this is due to the fact that it will be easy to film and wont be expensive to be able to put together.

5. Costumes And Props: In the video there isn't many props used only rundown house essentials for example, beds. This would show to the viewer that Luke doesn't have much money. The costumers used in the video are just the average indie wear, for example, black jeans, dark tops and leather jacket. This is shown in screenshots 1,2 and 6.

6. Camerawork and Editing: Throughout this music video there are several different camera types used, these include, long, medium and close ups. The long shots are mainly used when Luke is walking through town. The medium shots are used when Luke is walking through town, meeting friends at parties and a concert. The main camera type used throughout the video is close-ups, these shots are used a lot on Luke to show his emotion and his vulnerability to the audience.