Music Video Directors

John Landis: famous for directing Michael Jackson's classic video, 'Thriller', Landis also collaborated with Jackson to make a video for 'Black or White'. The music video for 'Thriller' is 14 minutes long and was voted as the most influential music video of all time. The video itself won 2 Grammy awards and 4 MTV awards. The red jacket that Jackson wears and the iconic dance moves are often interpreted in tv shows or films, as a form of intertextuality.

David Fincher: Fincher was the director for Madonna's video of 'Vogue' which has been ranked as the 28th best music video of all time. It was also cast as number five on 'The Top 100 Vidoes That Broke The Rules' issued by MTV. It marked the third time that Fincher and Madonna had collaborated on a music video, with previous encounters being 'Express Yourself' and 'Oh Father'. The video won MTV awards and a Rolling Stone award.

                                                 

History of Music Video Timeline

http://jomolloy.edu.glogster.com/glog-3199-4443/

Mood Board

http://jomolloy.edu.glogster.com/glog-2780/

Song Lyrics

Everyday I seem to turn around
I’m on my back again
Cause I know theres something better than
This room I’m living in

Looking outside and the sky is black
I know a better place
Cause if these 4 walls keep closing in
Im wasting time and space

Oh me oh my
You know that I’ve got something to say
Oh me oh my
I think about it everyday
Oh me Oh my
You know that I’ve been changing my ways
Cause I dream of better days with you now

Dirty old town swinging in my ears
And don’t I know just why
Cause theres nothing changing in this town
The same grey Northern Sky

Gotta get away gotta start again
Gotta turn my life around
Cause if these 4 walls keep closing in
This groundhog day goes round

Oh me oh my
You know that I’ve got something to say
Oh me oh my
I think about it everyday
Oh me oh my
You know that I’ve been changing my ways
Cause I dream of better days with you now
Oh me oh my
You know that I’ve got something to say
Oh me oh my
I think about it everyday

Choosing The Song

The first step to making our video, was to choose a song. We searched all over YouTube and http://www.unsigned.com/ in order to try and find an unknown, unsigned band or artist. Eventually we were lead to The 99's, a band that had appeared on 'Hollyoaks' recently and so were slowly gaining popularity. We saw this video of their song 'Oh Me Oh My' and felt that this was the sort of music we were looking for, a nice up beat song that would target people of our age group and so we decided we could make a video that would easily relate to its target audience. We then contacted the band to see if this was possible and received the go ahead. From then, we started our research into the indie genre and eventually started planning our video.

Initial Email:

Dear The 99s
We are two students from a A2 level media class from St.Peters School in Guildford, and we are wondering if you could give us permission to make a music video of your song 'Oh Me Oh My'. If you will allow us to use this song could you please send us the lyrics?
Thank you very much,
George Stephens and Jo Molloy.

Response:
Thats absolutely no problem at all.
Unfortunately I don't have a copy of the lyrics to hand, but they're pretty straight forward.

If you send us a link to your final product we'd be happy for you to use it.

Kind regards,
James - The 99s

Jo :)

Hi everyone I'm Jo. I am currently studying for my A levels in English Language, Philosophy and Ethics and of course Media. Last year, making the opening of a film sequence, was very challenging but also extremely enjoyable. Although it requires a lot of planning and research, I am sure that this year and the music video task will be the same.

Here is a link to my individual blog, enjoy :)

http://jomolloy.blogspot.com/

George's Introduction

Hello fellow followers.
My names George Stephens and this is a new beginning for my blog. I'm now in year 13 at St.Peters sixth form and studying A2 media, A2 ICT, Maths re-take and Cope. This blog will be update every week with new information on music videos so if your interested follow!

Task Checklist

Section	Component	Who is responsible?	Technology/format used	Teacher comments
General	The brief	Both
	Group dynamics – introduce yourself	Both
	Labels for each element of your blog	Both
Research evidence	History of music video	Jo
	Case studies of iconic directors of music video	Jo
	Conventions of your genre with specific references to examples	George
	Existing record label company research	George
	Audience expectations from your music genre	Jo
	Collage of iconography associated with your music genre	Jo
	Still frame analysis	George
	Nine frame structure analysis of music video in your genre	Jo
	YouTube documentaries/programmes which give insight into your genre	George
	Magazine advert analysis: layout, brand ident, image, text	Jo
	DVD/digipack analysis: layout, brand ident, image, text	George
	Font analysis: DVD and magazine ad	Jo

Section	Component	Who is responsible?	Technology/Format used	Teacher comments
Planning	Record company name/profile logo	Both
	Photographs/footage of group planning	George
	Recorded/filmed conversations of planning
	Initial planning ideas (brainstorms)	Jo
	Mood board for music video	Jo
	Photographs/footage of locations	George
	Synopsis planning
	Props list	George
	Physical timeline for opening – clear focus on timings of titles, footage and sound	Both
	Scripting (if applicable)
	Costume planning	Both
	Filming schedule	Jo
	Editing schedule	George
	Storyboards	Jo
	Animatic	Jo
	Health and safety information	Jo
	Alterations made along the way	Jo
Construction	Test/raw footage	Jo
	Rough cuts	George
	Drafts	George
	Technical difficulties	Jo
	Photographs from filming	Jo
	Interim evaluations of work achieved	Jo
	Storyboard changes	George
Evaluation	1
	2
	3
	4

General comments: